Pomurski sejem is a company specializing in the organization of international fairs, exhibitions and quality assessments with over 60 years of tradition at the crossroads of Slovenia, Austria, Croatia, and Hungary. Every year, more than 2,000 exhibitors from over 30 countries participate in the fair events in Gornja Radgona, attracting over 140,000 visitors. One of the most well-known events is the International Fair of Defence, Security, Protection, and Rescue (SOBRA), where providers of the latest equipment meet with decision-makers and members of professional organizations. The Ministry of Defence, the Slovenian Armed Forces, the Ministry of the Interior, the Police, the Administration for Civil Protection and Disaster Relief, the Slovenian Firefighters Association, and other organizations are showcasing their organizational structure, needs, cooperation potential and international partnerships. The fair attracts attention with dynamic presentations of equipment and skills.